Registry ID
RLR-2026-00096
Victor Victor Worldwide
American record label and music publishing company founded by Steven Victor in 2016. Joint venture with Universal Music Group, releases primarily through Republic Records. Best known for signing Pop Smoke and driving the Brooklyn drill movement into the global mainstream. In 2026, entered a new strategic multi-year venture with Concord.
Label Information
- Label Name
- Victor Victor Worldwide
- Registry ID
- RLR-2026-00096
- Year Founded
- 2016
- Location
- New York, New York, US
- Genres
- Hip-HopDrillRap
- Current Status
- Active
- Submission Status
- VERIFIED
- Date Registered
- June 26, 2026
Platform Links
- Instagramhttps://instagram.com/victorvictorww
- X (Twitter)https://x.com/victorvictorww
Current Roster (18)
16yrold
In-house producer since 2017, jointly with Capitol
808Melo
Publishing, since 2019
Axl
In-house producer since 2020, jointly with Republic
CashMoneyAP
Publishing, since 2017. Also signed to Atlantic Records
Different Hits
Signed 2023, jointly with UMe and SunPop. Record label imprint, reworks older songs
Hardrock
Signed 2023, jointly with Republic, formerly Virgin
Highway
Signed 2022, jointly with Geffen
Molly Santana
Signed 2024, jointly with Capitol
Nigo
Signed 2021, jointly with Republic. Released I Know NIGO!
Pop Smoke
Signed 2019, deceased (2020). Jointly with Republic. Two posthumous #1 albums on Billboard 200
Prettifun
Signed 2025, jointly with Too Lost
Pusha T
Signed 2022, jointly with Def Jam
Reyanna Maria
Signed 2021, jointly with Republic
Rico Beats
Publishing, since 2017. Co-manager of Pop Smoke and 808Melo
Ski Mask the Slump God
Signed 2017, jointly with Republic Records
Weiland
Signed 2020, jointly with UMe
YoungKio
Publishing, since 2019. Through Cash Gang
Yoza
Signed 2022
Notable Alumni (9)
12 Honcho
2017-2018, jointly with Def Jam, formerly Republic. Also known as Honcho Da Savage
Autumn!
2021-2022, jointly with Casablanca, formerly jointly with Republic
D. Savage
2017-2019, jointly with Capitol and Virgin, formerly Republic
DJ Topgun
2023, jointly with UMe
Don Zio P
2017-2018, jointly with Republic
Senta The Artist
2020, jointly with UMe
Subibabii
2022-2025, jointly with Too Lost
Summrs
2021, jointly with Capitol. Later signed to 10K Projects
Young Devyn
2021-2022, jointly with 4th & B'way and Island. Moved to Def Jam
Compliance Status
BUSINESS REGISTRATION
FAILED: 0%
ARTIST VERIFICATION
PASSED: 100%
DSP RELEASES
PASSED: 60%
SOCIAL PRESENCE
PASSED: 100%
WEBSITE ALIVE
FAILED: 0%
Verified Label
This label has been verified by the Record Label Registry. Verification confirms that the label has demonstrated an active presence through publicly available information.
Digital Identity Stamp
- Stamp ID
- DIS-2026-019B506C
- Fingerprint
- 5d5aff7e822c7918b9e1977bb3cd3573f42c56a44bc0cdf64fc070cef89942d8
- Catalog Entries
- 0
- Valid Until
- August 15, 2027
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